Hardware Podcasts

Live From The HIBT Summit: Tariq Farid Of Edible Arrangements

How I Built This · 26 Dec 2019 · 16m

What this episode covers

Tariq Farid, founder of Edible Arrangements, explains how he pivoted from a family flower shop to creating fruit bouquets after customers responded positively to the unique product. He details the early struggles of securing capital, including a rejection from his bank for $120,000, which forced him to rely on family support and manual labor to launch the business. Farid discusses the cultural inspiration behind the product, rooted in his Pakistani heritage and his grandfather's advice to keep the business halal and authentic. He also reflects on the personal sacrifices required to scale the company to $600 million, including the strain on his first marriage and his relationship with his children.

Most relevant to

founders before launch and early-stage companies

Topics

Mentioned

Companies
Edible Arrangements, U.S. Bank, Allbirds, Lara Bar, Slack

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