Hardware Podcasts

Founder Feature: Jesrina Arshad of PurelyB

The Startup CPG Podcast · 8 Aug 2025 · 43m · Episode 179

What this episode covers

Jesrina Arshad, founder and CEO of PurelyB, explains how her personal health struggles led to the creation of functional herbal blends in a 'Pixie Stick' format, specifically featuring Tiger Milk Mushroom and Pegaga. She details the company's journey from a digital education platform to a product-based business, highlighting a successful pre-order launch that validated demand without upfront capital. Arshad discusses the challenges of scaling production with marginalized farmers, achieving profitability through a 5x ROAS on digital marketing, and plans for expanding into the US market.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
PurelyB, 500 Startups, University Malaya
Products
Tiger Milk Mushroom, Pegaga

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