How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish
Ryan Raish, founder of Fave, details his journey from a 20-year CPG career at brands like Popchips and Honest Tea to launching a certified organic powdered drink mix. He explains how he self-funded two years of R&D and retailer feedback from Target before securing a pre-seed round led by Keith Belling and the Angel Group. Raish discusses using early sales on Thrive Market, Amazon, and QVC to validate the product and close a $1 million seed round, while highlighting the distinct challenges of pitching retail buyers versus investors.