Aden + Anais: Raegan Moya-Jones (2019)

How I Built This · 26 Aug 2019 · 50m

What this episode covers

Raegan Moya-Jones, co-founder of Aden + Anais, explains how she identified a gap for cotton muslin blankets in the US market, sourcing manufacturing from China and securing a major retail deal with Target. She details the painful dissolution of her partnership with Claudia, which led to her buying out the other founder and taking on private equity that eventually resulted in her being fired as CEO. In an updated segment, Moya-Jones discusses her recovery from that trauma and her launch of a new company, St. Luna Spirits, a premium rye-based moonshine brand.

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