Hardware Podcasts

HIBT Lab! Blogilates: Cassey Ho

How I Built This · 5 May 2022 · 34m

What this episode covers

Cassey Ho, founder of Blogilates and POPFLEX, explains how she pivoted from a biology student pressured by her immigrant parents to become a doctor, to a fitness entrepreneur after discovering Pilates. She details the accidental growth of her YouTube channel, which served as a low-barrier engagement tool rather than a primary revenue source, and the subsequent launch of her apparel brand POPFLEX and product lines sold at Target. Ho discusses the operational challenges of scaling from shipping out of her parents' garage to managing a team, and her strategy for sustaining a multi-million dollar business with only 1% of revenue coming from YouTube ad income.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Target, U.S. Bank
Products
Blogilates, POPFLEX
Tools
YouTube, TikTok
Also
Shape, Canton Fair

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