Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner

The Startup CPG Podcast · 31 Jul 2026 · 32m · Episode 345

What this episode covers

Jocelyn Ramirez, Regina Trillo, and Stefanie Garcia Turner, co-founders of Tuyyo Foods, explain how they merged their solo CPG brands—Toto Verde, Tuyyo, and Nemi Snacks—into one company to pool resources and expertise. They discuss the operational challenges of integrating three product lines, including redesigning Tuyyo’s agua fresca into stick packs and managing supplier transitions, while maintaining strong relationships with retailers like Whole Foods and Raley's. The founders also detail their decision to split responsibilities by strength (marketing, sales, operations) and their current $500K revenue-share fundraising campaign on Wefunder to scale inventory for upcoming retail launches.

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