Hardware Podcasts

Siete Family Foods: Miguel and Veronica Garza

How I Built This · 15 Mar 2021 · 1h 18m

What this episode covers

Veronica and Miguel Garza, co-founders of Siete Family Foods, explain how a family health crisis and a failed CrossFit gym pivot led to a grain-free tortilla brand. They detail the scrappy early days of manufacturing in a shared kitchen, the critical mistake of shipping moldy product to Whole Foods, and the strategic decision to rename the company and raise capital to scale. The episode highlights their journey from a Laredo backyard to a $200 million Mexican-American food brand distributed in major retailers like Costco and Walmart.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Siete Family Foods, Whole Foods, Wheatsville, G7 Athletics, Better Bites bakery, Stripe Group, Annie's, LeBatt
Products
Must Be Nutty
Also
CrossFit

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