Hardware Podcasts

How I Built Resilience: Lisa Baird of National Women's Soccer League

How I Built This · 18 Mar 2021 · 30m

What this episode covers

Lisa Baird, commissioner of the National Women's Soccer League (NWSL), explains how she navigated the league's shutdown just two days into her tenure when the pandemic hit. She details the creation of a 'bubble' in Utah for the Challenge Cup tournament, securing PPP loans to pay players, and implementing rigorous medical protocols to achieve zero COVID cases among 550+ people. Baird also discusses leveraging the tournament's success to secure major sponsors like Procter & Gamble and Verizon, aiming to close the media coverage gap for women's sports.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
National Women's Soccer League, U.S. Bank, NBA, JP Morgan, Small Business Administration, CBS, Twitch, Procter & Gamble, Real Salt Lake
Products
Challenge Cup
Also
Alex Morgan

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