Hardware Podcasts

Founder Feature: Sean Knecht of Tantos!

The Startup CPG Podcast · 8 May 2026 · 27m · Episode 303

What this episode covers

Sean Knecht, co-founder of Tantos (the first and only puffed pasta chip), discusses building the brand with celebrity chef Joe Sasto, detailing their origin story from a DM about flour-to-egg ratios to appearing on Shark Tank twice. Knecht explains the 'Shark Tank effect,' noting 3,000 orders in three days but also a significant cash flow hit due to Amazon holding funds for over a month. He outlines his strategy for pitching Whole Foods by analyzing SKU data to prove the snack aisle was oversaturated with tortilla chips, leading to a direct conversation with the buyer.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods, Amazon, Pride Bites
Products
Tantos
Also
Shark Tank, Joe Sasto, Winter Fancy Fair, Expo West

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