Hardware Podcasts

Pipcorn: Jennifer and Jeff Martin

How I Built This · 26 Apr 2021 · 1h 39m

What this episode covers

Jennifer and Jeff Martin, co-founders of Pipcorn, explain how they turned a discovery of heirloom corn into a national snack brand, expanding from hand-popped popcorn to extruded cheese balls and chips. They detail the operational nightmares of surviving early viral moments on Oprah and Shark Tank, including cash flow crises and fulfillment backlogs, and describe the strategic pivot to wholesale distribution through Whole Foods. The episode covers their recent $6 million fundraising, product development challenges with extrusion technology, and their current focus on profitability and brand identity as Black founders.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Smorgasburg, Whole Foods, Hot Bread Kitchen, UBS, IBM, Frito-Lay
Products
Pipcorn
Also
Oprah, Shark Tank, Barbara Corcoran

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