Hardware Podcasts

Gluten-Free Noodle Chips: Lauryn Bodden, S’noods

The Startup CPG Podcast · 12 Apr 2024 · 29m · Episode 30

What this episode covers

Lauryn Bodden, founder of S’noods, explains how she transitioned from winning the Netflix competition 'Snack versus Chef' to launching gluten-free noodle chips, navigating the challenges of product development and securing partnerships with retailers like Fairway and Foxtrot. She details the iterative process of refining the formulation—balancing potato, chickpea, and rice flours to achieve the right crunch—and the strategic shift from stand-up pouches to packaging that better communicates the product's nature to consumers. Bodden also discusses her current status as a solo founder in the pre-seed fundraising stage, her strategy of targeting angel investors, and her plans to scale distribution through Northeast coast distributors while preparing for a major launch at Expo West 2025.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Fairway, Foxtrot, Pop Up Grocer, Target, Kroger, Walmart
Products
S’noods
Also
Snack versus Chef, Expo West 2025

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