Hardware Podcasts

017: Healthy Instant Noodles & Cutting-Edge Vending Machines with Damien Lee of Mr. Lee's Noodles

Product Startup · 6 Sept 2016 · 50m

What this episode covers

Damien Lee, founder of Mr. Lee's Noodles, explains how he developed a healthy, gluten-free instant noodle and a proprietary smart vending kiosk after surviving stage 4 cancer. He secured a landmark contract with Compass Group to deploy these kiosks on UK university campuses, bypassing traditional supermarket channels to avoid price wars. Lee details the technical specifications of the cashless, touchscreen-enabled machines that capture demographic data for targeted advertising. The episode highlights his strategy of locking up high-traffic real estate with major contract caterers to establish market dominance before expanding internationally.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Compass Group, Bournemouth University, Design Gadgets, Aramark, Sodexo, Amazon
Products
Mr. Lee's Noodles
Also
Kickstarter, Indiegogo

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