Hardware Podcasts

Sweetgreen: Nicolas Jammet and Jonathan Neman

How I Built This · 13 Apr 2020 · 1h 09m

What this episode covers

Sweetgreen co-founders Nicolas Jammet and Jonathan Neman, along with Nathaniel Ru, explain how they launched a salad restaurant in a 500-square-foot concrete shack near Georgetown University in 2007, overcoming a lack of experience and capital. They detail the company's evolution from a student-focused spot to a tech-enabled fast-casual chain, highlighting the pivotal 2018 decision to pivot toward digital ordering and 'Outpost' locker systems, which caused their entire executive team to resign. The episode concludes with an update on how the pandemic forced a shift to contactless delivery and the donation of over 100,000 meals to healthcare workers via partnerships with World Central Kitchen.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Sweetgreen, Kini Produce, World Central Kitchen, Chipotle, Subway, McDonald's, Blockbuster, Netflix, Amazon, Whole Foods, Costco, U.S. Bank, La Caravel
Also
Georgetown University, Steve Case, Revolution, Jose Andres, The Strokes, Vampire Weekend, Kendrick Lamar

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