018: Re-inventing the walker with Jennifer Harris of Motivo

Product Startup · 13 Sept 2016 · 55m

What this episode covers

Jennifer Harris, co-founder of Motivo, explains how she and her design partner Jeremy Canopo reinvented the mobility walker by applying user-centered design to a stagnant market. They worked with over 300 users to develop the Motivo Tour, a sleek, contemporary walker that addresses the stigma and ergonomic failures of traditional bent-tube models. The episode details their journey from garage prototyping to scaling production, highlighting their decision to manufacture in the USA and maintain control over shipping and quality to ensure a premium customer experience.

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