Hardware Podcasts

Live Episode! Walker & Company: Tristan Walker (2019)

How I Built This · 28 Feb 2022 · 1h 02m

What this episode covers

Tristan Walker, founder of Walker & Company, explains how his personal struggle with razor bumps for coarse hair led to the creation of Bevel, a single-blade shaving system designed for men and women of color. After facing rejection from dozens of VCs who did not understand the problem, he launched the company with a subscription model, eventually securing partnerships with major retailers like Target and selling to Procter & Gamble. Walker details the product design choices, such as the safety razor head and premium packaging, and the strategic decision to move the company’s headquarters to Atlanta to better serve his core demographic and build a lasting legacy.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Procter & Gamble, Foursquare, Target, Lehman Brothers, J.P. Morgan, Andreessen Horowitz, Dollar Shave Club, Harry's, Warby Parker
Products
Bevel
Also
Stanford, Hotchkiss, Ben Horowitz

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