Hardware Podcasts

Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian (2019)

How I Built This · 21 Feb 2022 · 1h 03m

What this episode covers

Angie and Dan Bastian, founders of BOOMCHICKAPOP, recount their journey from a $10,000 side hustle to a $250 million acquisition by Conagra. They discuss the grueling early days of selling kettle corn at Minnesota Vikings games and local supermarkets, the financial struggles of scaling production, and the pivotal decision to rebrand from Angie's Kettle Corn to BOOMCHICKAPOP to appeal to a broader, female-centric market. The episode highlights their strategic partnerships with Trader Joe's and Costco, the role of private equity firms Sherbrooke Capital and TPG in professionalizing the business, and how they maintained their marriage and company culture through intense growth.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Trader Joe's, Costco, Conagra, Sherbrooke Capital, TPG, Minnesota Vikings, Target
Products
BOOMCHICKAPOP

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