Hardware Podcasts

Afterschool Podcast, Episode 1 - Rich Brilliant Willing

Core77 Podcast · 19 Aug 2013 · 55m

What this episode covers

Theo Richardson, Alex Williams, and Charles Brill, co-founders of the Brooklyn design studio Rich Brilliant Willing, discuss their journey from RISD graduates to running a furniture and lighting company. They explain how the 2008 financial crisis pushed them to bypass traditional licensing models and instead design and manufacture their own products, such as the XL Perch and Delta Fabric lamp series, to maintain speed and control. The founders detail their collaborative process, the shift from seasonal trade show launches to a more continuous product release strategy, and the challenges of maintaining their creative partnership while scaling the business.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Rich Brilliant Willing
Products
XL Perch, Delta Fabric lamp series, Monocle light
Also
RISD, ICFF, New York Gift Fair

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