Hardware Podcasts

#019 - Chairless chair, with Keith Gunura of noonee, Switzerland

The Hardware Entrepreneur · 29 Mar 2017 · 29m

What this episode covers

Keith Gunura, co-founder and CEO of noonee in Zurich, explains the development of the Chairless Chair, a passive wearable device designed to alleviate back pain for industrial workers who stand all day. He details the product's origin at ETH Zurich, the decision to strip away complex motors and sensors to focus on simple passive dynamics, and the pivotal, albeit chaotic, media exposure from a CNN segment. Gunura also discusses the company's transition from a university spin-out to scaling production with the help of the engineering firm Zulke, and the challenges of pricing and validating the product with early corporate partners like BMW and Audi.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
noonee, BMW, Audi, Zulke
Products
Chairless Chair
Also
ETH Zurich, CNN

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