Hardware Podcasts

#018 - Why not to out-innovate your customer, with Alan Klement, Entrepreneur & Innovator, USA

The Hardware Entrepreneur · 22 Mar 2017 · 32m

What this episode covers

Alan Klement, author of 'When Coffee and Kale Compete', explains the Jobs to Be Done (JTBD) framework, arguing that customers define competition by the progress they seek rather than product categories. He analyzes the failure of the ChotuKool fridge in India, noting that Godrej and Clayton Christensen failed to account for the deep-seated habits and anxiety surrounding unreliable power that kept customers using clay pots. Klement warns innovators not to 'out-innovate' the customer, using the iPhone's delayed launch relative to the iPod as an example of preparing the market before introducing disruptive technology.

Most relevant to

established companies

Topics

Mentioned

Companies
Godrej, Apple, Nokia
Products
When Coffee and Kale Compete, ChotuKool, iPhone, iPod, The New Economics, The Design Way
Also
Clayton Christensen

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