Hardware Podcasts

Start With the Problem, Not the Technology w/ Jonathon Hensley

The Manufacturing Executive · 6 Oct 2020 · 26m · Episode 17

What this episode covers

Jonathon Hensley, co-founder and CEO of Emerge Interactive, discusses how manufacturers can avoid 'shiny object syndrome' by starting with business problems rather than technology. He highlights two critical challenges: incomplete customer journey mapping and fragmented data accessibility, which hinder operational agility and customer experience. Hensley cites John Deere and GE Health as examples of companies successfully unifying digital experiences and emphasizes that 84% of digital transformation initiatives fail without a strategic foundation mapping the current state of the business.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Emerge Interactive, John Deere, GE Health, Toyota, Gorilla 76
Tools
HubSpot

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