Hardware Podcasts

Less competition, more creation with Renée Mauborgne

How I Built This · 4 Apr 2024 · 29m

What this episode covers

Renée Mauborgne, co-author of Blue Ocean Strategy and Beyond Disruption, explains how entrepreneurs can create uncontested market space rather than fighting in saturated 'red oceans.' She uses examples like Cirque du Soleil, Tesla, and Rivian to illustrate 'value innovation' and discusses the concept of 'non-disruptive creation' with examples like Prodigy Finance and pet Halloween costumes. Mauborgne advises founders to lean into their own experiences and directly observe pain points to identify opportunities that don't displace existing industries, particularly in areas like age tech and environmental consulting.

Most relevant to

established companies

Topics

Mentioned

Companies
Cirque du Soleil, Tesla, Rivian, Liquid Death, Harry's, Netflix, Airbnb, Amazon, Gillette, Prodigy Finance, Square, Kickstarter
Products
QuickBooks
Also
Blue Ocean Strategy, Sesame Street

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