055: Training Creativity to Get More (and Better) Ideas

Product Startup · 20 Jun 2017 · 28m

What this episode covers

Filip Valica, host of the Product Startup Podcast and founder of Mako Design + Invent, outlines six methods to train creativity for generating better product ideas. He details techniques including looking inward at personal passions, gathering external feedback from customers and suppliers, and using structured brainstorming frameworks like 635 and SCAMPER. The episode also covers applying substitution ('this for that') and monitoring market trends to identify opportunities, citing examples like SawStop, Dell's IdeaStorm, and the Tata Nano.

Mentioned

Companies
Mako Design + Invent, Dell Computer
Products
SawStop, IdeaStorm, Tata Nano, Exo Computer, Siemens Essenza, Bekla Torch, MacGrabot, Pebble Watch, Google Nest, Alexa, Thinker Toys

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