054: Food-safe Children's Products, Dan & Justin with Milton the Mealtime Companion

Product Startup · 6 Jun 2017 · 42m

What this episode covers

Dan and Justin, founders of 60 LLC, discuss creating Milton, the Mealtime Companion, a food-safe silicone tool for picky eaters. They detail their prototyping journey using a MakerGear M2 3D printer and custom silicone molds, followed by rigorous toy safety testing and US-based manufacturing. The episode highlights their strategic use of a companion children's book and storytelling to drive engagement, while navigating early-stage validation through Reddit and managing unit economics for a bootstrapped launch.

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