Hardware Podcasts

Whole30: Melissa Urban

How I Built This · 1 Apr 2024 · 1h 06m

What this episode covers

Melissa Urban, co-founder and CEO of Whole30, explains how a personal dietary experiment to reduce inflammation evolved into a global wellness brand. She details the pivot from live seminars to digital products and books, the strategic creation of the 'Whole30 Approved' licensing program, and the challenges of scaling production for her own food line during the pandemic. Urban also discusses the complex business split from her ex-husband and co-founder Dallas Hartwig, including retaining the company and navigating the rebranding of her professional identity.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whole Foods, Victory Belt
Products
Whole30, Primal Kitchen, Epic Bar, La Croix, Siete Foods
Also
Dallas Hartwig

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