Hardware Podcasts

Mythical: Rhett and Link

How I Built This · 8 Apr 2024 · 1h 18m

What this episode covers

Rhett McLaughlin and Link Neal, founders of Mythical Entertainment, recount their journey from Christian comedians to building a YouTube empire with over 75 million subscribers. They detail their early experiments with sponsorship, including a pivotal deal with AJJ Cornhole and a viral campaign for Red House Furniture, which established their unique business model before YouTube's Partner Program existed. The episode highlights their strategic pivot to daily content with Good Mythical Morning, their navigation of failed Hollywood TV deals, and their eventual scaling into a multi-platform media brand including Mythical Kitchen and live tours.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mythical Entertainment, Campus Crusade for Christ, AJJ Cornhole, Alka Seltzer, IFC, U.S. Bank
Products
Good Mythical Morning, The Mythical Show, Mythical Kitchen, Online Nation

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