Hardware Podcasts

#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics)

The Startup CPG Podcast · 10 Jan 2023 · 1h 03m · Episode 52

What this episode covers

Elena Guberman, co-CEO of tbh (co-founded by Noah Schnapp), details their successful equity crowdfunding campaign on Republic, which raised over $450,000 from 550+ investors with a $50 minimum. She explains the rigorous due diligence process, the strategic decision to democratize investing for Gen Z fans, and the operational challenges of scaling from digital-native to retail. The episode also features a mini-interview with Marilyn, founder of Popadelics, who discusses her vacuum-fried mushroom chip product, the R&D partnership with Rodeo CPG, and plans for nationwide retail expansion.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Chubby Snacks, Rodeo CPG
Products
tbh, Popadelics, TERRA
Tools
Republic
Also
Noah Schnapp

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