Hardware Podcasts

Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022)

The Startup CPG Podcast · 3 Jan 2023 · 54m

What this episode covers

Alexiou Gibson, founder and CEO of The Transformation Factory, explains how his Sea Moss Gel product scaled to $3.5 million in revenue in 11 months, leading to a $600,000 deal with Mark Cuban and Kevin Hart on Shark Tank. He details his journey from a NASA biomedical engineer to an entrepreneur, highlighting the pivot from giving away product to healthcare workers during the pandemic to a commercial Etsy store. Gibson discusses the operational challenges of rapid growth, including hiring his first marketing director, managing a 50-person team, and securing shelf-stabilization technology to enter retail and Amazon channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
The Transformation Factory, NASA, Amazon
Products
Sea Moss Gel
Also
Shark Tank, Mark Cuban, Kevin Hart, Etsy

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