Live Episode! Luke's Lobster: Luke Holden and Ben Conniff

How I Built This · 7 Nov 2019 · 50m

What this episode covers

Luke Holden and Ben Conniff, co-founders of Luke's Lobster, recount how a side project in New York’s East Village grew into a 40-location seafood brand. They detail the rapid launch of their first 200-square-foot shack, leveraging Holden’s family processing connections and Conniff’s operational hustle to achieve immediate cash flow. The founders discuss the strategic pivot to owning their own processing facility to control quality and margins, and their decision to accept private equity to scale nationally while maintaining a mission of sustainability and stakeholder respect.

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