Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats

The Startup CPG Podcast · 2 Aug 2024 · 39m · Episode 63

What this episode covers

Cassie and Chelsey Maschhoff, sisters and founders of Lottie's Meats, discuss their journey from a sixth-generation family pork farm to launching a Denver-based all-natural pork sausage brand. They detail the challenges of sourcing USDA-certified co-packers, navigating pricing strategies while bootstrapping, and balancing the intense demands of running a business with family life. The sisters emphasize their focus on high-quality ingredients, regional growth, and the importance of open communication and community engagement in overcoming industry misconceptions about pork.

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