Hardware Podcasts

Boll & Branch: Scott and Missy Tannen

How I Built This · 11 Nov 2024 · 1h 09m

What this episode covers

Scott and Missy Tannen, co-founders of Boll & Branch, explain how they launched a luxury bedding company by demanding full supply chain traceability and organic certification, despite having no prior industry experience. They detail the critical decision to mortgage their home for a $2 million advertising campaign on Howard Stern, which drove explosive early growth but led to severe cash flow crises due to operational mistakes and rapid scaling. The episode covers their journey from garage-stage prototyping to scaling production with Indian partner Rajat, managing quality failures like the ivory sheet color issue, and securing institutional investment from firms like Silas Capital and El Catterton to stabilize the business.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Fun Tank, Publisher's Clearing House, Alton Lane, Warby Parker, Pacific Wave, SiriusXM, Silas Capital, El Catterton
Products
Candy Stand
Also
GOTS, Fair Trade, Wall Street Journal, Howard Stern

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