#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge
Alison Cayne, Founder & CEO of Haven's Kitchen, discusses scaling her fresh, high-pressure pasteurized sauce brand from a cooking school side project to national retail presence in Whole Foods, Target, and Sprouts. She details the operational challenges of managing supply and demand mismatches, the strategic decision to use Social Nature for pandemic-era trial instead of traditional demos, and the distinct margin and velocity dynamics between natural channel and mass retailers like Target. Cayne also shares her framework for founder decision-making, emphasizing the importance of distinguishing between short-term fires and long-term structural issues, and the necessity of building a strong foundation before expanding.