Hardware Podcasts

#74 First Hire Series: Foodservice Sales with Jenna Cameron (+ For Good Granola)

The Startup CPG Podcast · 28 Dec 2022 · 1h 07m · Episode 51

What this episode covers

Jenna Cameron, sales lead at Simulate (formerly Nugs), explains the nuances of building a foodservice sales channel, distinguishing it from retail through bulk packaging, distributor networks, and menu-centric relationships. She advises early-stage brands to focus on specific segments like colleges or regional chains, utilize a hybrid model of internal hires and brokers, and manage inventory carefully to avoid menu disruptions. The episode also features a review and mini-interview with Kiley, founder of For Good Granola, who discusses her chef-led approach to creating buckwheat-based granola and her company's mission to support organizations for people with disabilities.

Most relevant to

early-stage companies and founders before launch

Topics

Mentioned

Companies
Simulate, Just, Wild Earth, Alpha Foods, Dot Foods, By-Rid, UNFI, For Good Granola, Elohi Strategic Advisors, Green Nature Marketing, Advanced Natural Group, NACUFS, Vegan Women's Summit, Clearbrook

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