Hardware Podcasts

How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021)

The Startup CPG Podcast · 21 Dec 2022 · 37m

What this episode covers

Kirk Visola, founder of the design agency Mind the Font, discusses his transition from corporate graphic design to running his own agency, emphasizing the importance of brand strategy, naming, and product readiness before investing in packaging design. He advises CPG founders to secure their name and product formulation first, then develop a brand voice, before hiring a designer to execute the visual identity. Visola also shares tips on being an ideal client, setting boundaries with contracts, and approaching designers for accurate bids.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mind the Font, Startup CPG, E. & J. Gallo Winery, Safeway, Purina, Motorola, Dole, Mike's Hard Lemonade, Ready Pac Foods, Foster Farms, Liv Bar, Whole Brain Consulting
Products
Iomega Zip Drives
Tools
Clubhouse, Unsplash
Also
Brandon Hernandez

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Startup CPG Podcast. The episode itself belongs to its publisher.