#116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco & Mafe
Toast It founders Mafe Romer and Coco Cabezas detail their journey from applying for Shark Tank to securing a $150,000 investment for 20% equity from Daniel Lubetzky. They discuss the rigorous application process, the intense preparation required for the pitch, and the logistical challenges of managing demand spikes while Mafe was five months pregnant and giving birth. The sisters also share insights on their expansion into major retailers like Walmart and Whole Foods, and the significant sales lift experienced post-airing.