Hardware Podcasts

#77 Making a deal on Shark Tank with wildwonder's Rosa Li

The Startup CPG Podcast · 24 Jan 2023 · 37m · Episode 54

What this episode covers

Rosa Li, founder of gut-health beverage brand Wild Wonder, discusses her $500,000 deal with Tony Xu, CEO of DoorDash, on Shark Tank. She details the rigorous application process, the importance of her personal story in securing the investment, and the complex post-show diligence required to finalize the term sheet. Li also explains how the episode aired triggered a massive surge in direct-to-consumer sales, forcing her small team to pivot fulfillment strategies to handle the demand.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
DoorDash, Amazon, Whole Foods, Sprouts
Products
Wild Wonder
Also
Tony Xu, Mark Cuban, Shark Tank, Expo West

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