Hardware Podcasts

#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson

The Startup CPG Podcast · 31 Jan 2023 · 43m · Episode 55

What this episode covers

Parker Olson, founder of Forij, discusses building a functional granola brand infused with medicinal mushrooms like Lion's Mane and Brown Button, and expanding into a holistic cognitive health platform with digital products. He details his unconventional sales strategy of living in a green van for a year to secure retail distribution, leading to placements in Kroger banners (Fred Meyer, King Soopers) and Sprouts Farmers Market. Olson also shares stories of intense customer engagement, a legal scare involving a stolen boat, and evaluating international expansion opportunities in Asia.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Forij, Monterey Mushrooms, Ryze Superfood Coffee, Neptune Snacks, Kroger, Fred Meyer, King Soopers, Sprouts Farmers Market, Publix
Products
Lion's Mane, Brown Button Mushroom

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