007: CNC Knitted Scarves & $100K Kickstarter Success, Fabienne Serrière of Knit Yak

Product Startup · 3 May 2016 · 46m

What this episode covers

Fabienne Serrière, founder of Knit Yak, explains how she combined computer science with fashion to create unique scarves using an industrial Stoll CNC knitting machine. She details her solo $100,000 Kickstarter campaign, emphasizing the importance of mentorship, direct email outreach, and keeping the product as the primary offering. Serrière discusses the operational challenges of sourcing custom yarn, managing a heavy industrial machine, and fulfilling orders while maintaining a bootstrapped, slow-growth business model.

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