96: Yarn Is Serious Business

Embedded.fm · 8 Apr 2015 · 1h 07m

What this episode covers

Carrie Sundra, an electrical engineer and owner of Alpenglow Yarn, discusses her Kickstarter campaign for the SkeinMinder, an automation device for small-scale yarn winders. She explains the technical design using an ATmega328P and solid-state relay, and details the financial challenges of reaching the 100-unit production threshold for economies of scale. Sundra describes how a late-stage pledge match saved the campaign from failure and her strategy for transparently communicating manufacturing costs to backers.

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