Hardware Podcasts

138: Using Audio Ads to Sell New Hardware Products

Product Startup · 24 Aug 2022 · 27m

What this episode covers

Stew Redwine, Vice President of Creative Services at Oxford Road, explains how hardware startups can leverage audio advertising to launch or scale products like Quip, Theragun, and Tommy John. He details the progression from self-serve platforms like Podcorn and Gumball to concierge agencies, emphasizing the importance of a clear, concise message. Redwine outlines a nine-component framework for writing effective audio ads, stressing that every word must count and that ads should be kept under 180 words for 60-second spots. He also notes that most podcast consumption happens shortly after an episode drops, advising advertisers to use time-bound offers to test channel viability.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Oxford Road, True Native Media, ACAST
Products
Quip, Theragun, Tommy John, Bowland Brand Sheets
Tools
Podcorn, Gumball

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