Hardware Podcasts

139: How to Scale Your Physical Product in Retail Stores

Product Startup · 31 Aug 2022 · 23m

What this episode covers

Marc Inkol, President of Explorer Research, explains how startups can scale physical products in retail by focusing on a clear, simple selling proposition rather than feature creep. He details how consumers only view 15% of a shelf and spend less than two seconds on a package, requiring brands to communicate who they are, what they sell, and why it's better in five or six words. Inkol emphasizes that packaging must leverage color, shape, and size to capture attention, while the product itself must deliver on a primary need state to drive repeat purchases and retailer confidence.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Explorer Research, Walmart, Kraft, Google, Pepsi, Unilever, Maple Leaf, CVS, Target, Loblaws, Metro, Shoppers Drugmark, Best Buy, Mako Design + Invent
Also
Shark Tank

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