Hardware Podcasts

Mining Customer Insights From Search Data w/ Derek Mabie

The Manufacturing Executive · 13 Jul 2021 · 32m · Episode 57

What this episode covers

Derek Mabie, founder of ClickScore and former CEO of Evolve Digital Labs, explains how manufacturers can use search data to drive product innovation and R&D. He introduces the concept of the 'search confessional' to uncover unadulterated customer needs and demonstrates how to map search volume against satisfaction to identify innovation gaps, using Domino's Pizza Tracker as a key example. Mabie argues that marrying this quantitative search data with qualitative customer interviews allows companies to prioritize problems and design better solutions.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Evolve Digital Labs, Domino's, Gorilla 76
Products
ClickScore
Also
Google

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