Hardware Podcasts

Add a Powerful Human Element with Video Messaging w/ Ethan Beute

The Manufacturing Executive · 20 Jul 2021 · 48m · Episode 58

What this episode covers

Ethan Beute, Chief Evangelist at BombBomb and co-author of 'Rehumanize Your Business', discusses the strategic use of asynchronous video messaging to build trust and accelerate sales cycles in B2B contexts. He explains how video creates 'psychological proximity' and conveys sincerity more effectively than text, particularly for manufacturing executives dealing with long sales cycles and complex technical objections. Beute outlines practical applications, such as using video for thank-you notes, post-meeting follow-ups, and peer-to-peer introductions, while advising listeners to overcome initial technology barriers by starting with simple, low-stakes messages.

Most relevant to

established companies

Topics

Mentioned

Companies
BombBomb, Gorilla 76
Products
Rehumanize Your Business, The Customer Experience Podcast
Tools
Zoom, Microsoft Teams, YouTube, LinkedIn

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