Hardware Podcasts

Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4

Manufacturing Happy Hour · 25 Sept 2020 · 1h 08m

What this episode covers

Ray Zaganto moderates a panel of B2B marketing experts—Alison DeFord of Belt Marketing, Mark Roberts of OTB Solutions, Ben Baker of Your Brand Marketing, Chris Luecke of Rockwell Automation, and Mark Mitchell—to discuss how manufacturers can reduce sales risk. The group identifies key roadblocks such as inconsistent messaging, outdated value propositions, and siloed sales and marketing teams. They propose solutions including implementing closed-loop feedback processes, desiloining departments, and leveraging data to understand evolving customer behaviors. The panel emphasizes that trust is built through benevolence and consistency, urging leaders to listen to customers and empower employees to amplify authentic brand messages.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Belt Marketing, OTB Solutions, Your Brand Marketing, Rockwell Automation, Lenara International
Products
MFG out loud, Manufacturing Happy Hour

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