Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce

The Manufacturing Executive · 26 Dec 2023 · 45m · Episode 185

What this episode covers

John Joyce, founder of Bridger.io, explains how misaligned sales and marketing tech stacks create silos that hinder revenue in manufacturing companies. He argues that CEOs must drive alignment by integrating platforms like HubSpot or Salesforce with ERP systems to ensure data flows between departments. Joyce highlights that disconnected systems lead to wasted leads and poor customer experiences, which his integration platform, Bridger.io, is designed to solve by connecting disparate data sources like CAD systems and distributors.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Motion Industries, Applied Industrial Technologies, Vashon Granger, Gorilla 76
Products: Bridger.io, CADinas
Tools: HubSpot, Salesforce, Microsoft Dynamics
Also: Industrial Marketing Summit

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Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Leveraging Data to Stop Selling Naked | Sales & Marketing Game Changers Mini-Series | Ep. 2 of 4

Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4

228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX

187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl

From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington