Hardware Podcasts

Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan

The Manufacturing Executive · 23 Jun 2020 · 6m · Episode 1

What this episode covers

Joe Sullivan, co-founder of the industrial marketing agency Gorilla 76, introduces the first episode of The Manufacturing Executive podcast by outlining eight guiding principles for B2B manufacturing marketing in 2022. He argues that manufacturers must shift from a sales-heavy mindset to a marketing-driven revenue engine by understanding the evolving B2B buying committee and creating value to earn trust. Sullivan details specific strategies for capturing existing demand through SEO and paid search, while simultaneously generating demand among non-buyers via paid social, email, and content distribution. He concludes by emphasizing the necessity of aligning marketing and sales teams and exercising patience when measuring long-term marketing ROI.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76, Google, LinkedIn, Facebook, YouTube
Products
The Manufacturing Executive

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