Hardware Podcasts

Wirecutter: Brian Lam

How I Built This · 10 Oct 2022 · 1h 09m

What this episode covers

Brian Lam, founder of Wirecutter, explains how he launched a product review site in 2011 after leaving his role as editor-in-chief at Gizmodo, where he famously broke the iPhone 4 story. He details the decision to reject the standard blog advertising model in favor of an affiliate revenue structure, allowing the company to grow slowly with a small, remote team. The episode covers the rigorous testing methodology, the strategic acquisition by the New York Times for $30 million, and Lam's reflections on consumerism and craftsmanship.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Gizmodo, New York Times, The All, Amazon, Wired, Gawker, U.S. Bank
Products
Wirecutter, iPhone 4, Consumer Reports, Maximum PC
Also
Steve Jobs

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