Hardware Podcasts

ICYMI... HIBT Lab! Blogilates: Cassey Ho

How I Built This · 13 Oct 2022 · 34m

What this episode covers

Cassey Ho, founder of Blogilates and POPFLEX, explains how she pivoted from a biology student pressured by her immigrant parents to become a doctor, to building a multi-million dollar empire starting with a YouTube Pilates channel and a handmade yoga bag. She details the transition from shipping products out of her parents' garage to scaling POPFLEX apparel and securing retail partnerships with Target, while maintaining a business model where YouTube ad revenue constitutes only 1% of total income. Ho discusses the strategic importance of free content for audience engagement, the challenges of scaling production and hiring, and her long-term goal of building POPFLEX into a legacy brand independent of her personal influence.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Target, U.S. Bank
Products
Blogilates, POPFLEX
Tools
YouTube, TikTok
Also
Shape Magazine

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