Hardware Podcasts

004: All-Natural Jerky & Serial Kickstarter Campaigns

Product Startup · 22 Mar 2016 · 48m

What this episode covers

Brad Summey, founder of Savage Jerky Co., explains how he launched an all-natural, spicy beef jerky brand despite having no food industry experience. He details the process of using a co-packer to navigate USDA regulations and scale production, while leveraging a unique black packaging design to stand out in a crowded market. Summey also discusses his strategy of using multiple Kickstarter campaigns and building a loyal community through partnerships with Twitch streamers to drive direct-to-consumer sales and regional retail distribution.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Savage Jerky Co., Mako Design + Invent
Also
Kickstarter, USDA, Twitch

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