Hardware Podcasts

002: Prototyping, Manufacturing & Selling a Men's Shirt Accessory

Product Startup · 9 Mar 2016 · 1h 08m

What this episode covers

David Frankel, founder of Perky, explains how he developed the Perky Collar, a collar support system for dress shirts, starting from a prototype made of his daughter's headbands. He details his decision to self-fund the $40,000 launch, secure a provisional patent, and manufacture the product in China to manage costs while maintaining 100% IP ownership. Frankel also describes his grassroots sales strategy using commission-based outside reps and his eventual entry into the Amazon Vendor Express program after initial rejection.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Inventus, Amazon, J. Hilburn
Products
Perky Collar
Also
Magic Trade Show

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