Hardware Podcasts

Hexclad: Danny Winer

How I Built This · 28 Apr 2025 · 1h 15m

What this episode covers

Danny Winer, co-founder of Hexclad, explains how he pivoted from a failed juicer startup to building a $500 million cookware company by discovering a hexagonal non-stick technology at the Canton Fair. Winer and co-founder Cole McRae bootstrapped the business, hand-packaging inventory in McRae's backyard and securing a critical Costco roadshow partnership to validate the direct-to-consumer model. The company scaled rapidly after spending $1 million on Meta ads during the 2020 pandemic and forming a strategic equity partnership with Gordon Ramsay, who provided massive brand visibility and credibility.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Costco, Meta, Whole Foods, Jamba Juice
Products
Hexclad, Juice Presso, All-Clad, Lodge, Vitamix, Jack Lalanne
Also
Gordon Ramsay, Canton Fair

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