Hardware Podcasts

224: Expanding Your Product Into New Verticals

Product Startup · 2 May 2024 · 16m

What this episode covers

Danny Angers, co-founder of VOSKER, explains how the company scaled from a niche wildlife monitoring camera to $150 million in annual sales by identifying and serving new customer verticals like construction and agriculture. He details the process of sampling early customers, using AI to bucketize usage data, and directly contacting users to uncover unmet needs that drove product iteration. Angers emphasizes the importance of developing Minimum Viable Products (MVPs) for each new vertical to validate demand before full-scale production, while maintaining a culture where 'assumption kills.'

Most relevant to

companies scaling up

Topics

Mentioned

Companies
VOSKER, Mako Design

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